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> Besparing van 63 % op coachingstrajecten.
> Highlights on Coaching.
> Verschil van inzicht tussen werkgevers  en werknemers.
> Learn how coaching is being used in organizations.
> Coaching is exploding onto the national and international scene.
> Here's a decent list of coachable life/people situations.
> Executive Coaching Yields Return On Investment Of Almost Six
   Times Its Cost, Says Study
.
> Analysis of the '99 Survey on Coaching in Corporate America.
> Seminal Survey Shows Corporate America's Interest in
   Coaching is Greater than Ever
.

> Coaching produced a 529% return on investment and
   significant intangible benefits to the business. (PDF file)


> More executives turn to coaches to help them grow their
   businesses, deal with changes.


> Executive Coaches Double in Number.

> Executive Coaching Develops Businesswomen.

> A Better Person Makes a Better Executive.

 
Besparing van 63 % op coachingstrajecten. Scholingsaftrek regeling 2001

Ook in 2001 vallen kosten voor coaching en loopbaanbegeleiding binnen de normen voor scholingsaftrek.
Het doel van de regeling is het stimuleren van bedrijven om te investeren in scholing. Het kan hierbij gaan om scholing van uw medewerkers, uw meewerkende partner of uzelf. Een onderneming kan naast de scholingskosten die zij van de winst mag aftrekken, over datzelfde jaar een extra bedrag ten laste van de winst brengen. De extra aftrek bedraagt 20% van de scholingskosten. Indien de kosten meer dan ¦ 264.445,= (120.000 euro) bedragen wordt over de eerste ¦ 63.908,= (29.000 euro) 20% extra aftrek verleend. Als de scholingskosten betrekking hebben ondernemers van 40 jaar of ouder wordt de extra aftrek met 40% verhoogd. De scholingsaftrek bedraagt maximaal ¦ 5.090.570,= (2.310.000 euro) per werkgever per kalenderjaar.
Zowel de kosten van externe als interne scholing worden tot de scholingskosten gerekend. Daarnaast worden ook bijdragen van de ondernemer aan scholingsfondsen aangemerkt. Wel moeten deze bijdragen bij CAO verplicht zijn en door het fonds voor scholing worden aangewend.
De scholingsaftrek is ook van toepassing op uitzendkrachten. Degene die de scholingskosten betaalt (ondernemer of uitzendbureau) kan de regeling toepassen.
Het verzoek tot scholingsaftrek moet worden gedaan bij het indienen van de belastingaangifte. Inlichtingen zijn verkrijgbaar bij de BelastingTelefoon voor Ondernemers, tel 0800-0443. Daar is ook de brochure "scholingsaftrek (IB) nr. AL 7041Z*3FD" te bestellen.

Rekenvoorbeeld
Een werknemer is ouder dan 40 jaar. De kosten voor het coachingstraject bedragen bij PC&C ƒ 6.000,-- excl btw. Ervan uitgaande dat de scholingsbedragen voor de betreffende onderneming/organisatie minder dan ƒ 264.445,-- bedragen zal 80% extra aftrek kunnen worden opgevoerd bij de bepaling van de fiscale winst. De extra aftrekpost bedraagt dus ƒ 4.800,-- in dit voorbeeld. De fiscale winst voor ondernemeingen wordt (mits Vennootschapbelasting) belast met 35%. De besparing bedraagt dus (ƒ 6.000,-- + ƒ 4.800,--) (180%) ƒ 10.800,-- x 0.35 = ƒ 3.780,-- waardoor de netto kosten voor het coachingstraject ƒ 6.000,-- - ƒ 3.780,-- = ƒ 2.220,-- zijn. Dit is een besparing van 63%.

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Highlights on Coaching

"Coaching is the number two growth industry in behind IT (information technology) jobs... and it's the number one home-based profession." - Start-ups Magazine.

"...a home-based business that builds on your current knowledge and provides you with an $80,000+ per year income! If you are doing corporate coaching, you can expect to be paid $150-$200 per hour. It is not uncommon for a seasoned coach to make well over $100,000 per year." - S.C.Institute

"Coaching is becoming something of a heavy industry. It's amazing," - says Warren Bennis, Professor of Business. USC's Business School.

"Corporate coaches are in such demand that they can charge from $600 to $2,000 a month for three or four 30-to-60 minute conversations. Some charge as much as $400 an hour. So a lot of them are earning far more than psychologists or psychiatrists." - Time Business News.

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Verschil van inzicht tussen werkgevers en werknemers

8 oktober 2001 - Werksfeer is verreweg de belangrijkste loyaliteitsfactor voor werknemers. Een slechte werksfeer leidt zelfs eerder tot een verandering van baan dan het uitzicht op een hoger salaris. Dat blijkt uit een onderzoek naar de arbeidsverhoudingen in het midden- en kleinbedrijf, uitgevoerd in opdracht van Jong Management, onderdeel van VNO/NCW.
Voor het onderzoek zijn 3000 werkgevers en 600 werknemers geënquêteerd. Van de werknemers vindt 95% de werksfeer het meest bepalend voor betrokkenheid bij de organisatie. Werkgevers hechten hier heel wat minder waarde aan. Maar liefst 19% ziet het belang van werksfeer bij het binden van medewerkers niet in. En nog eens 25% heeft zo z'n twijfels.
De enquête, die werd gepresenteerd op het jaarcongres van Jong Management, maakt duidelijk dat baas en medewerker op meer punten van visie verschillen. Waar 69% van de werknemers het belangrijk vindt om opleidingen te volgen (en zich hierdoor meer betrokken voelt bij de organisatie), acht 48% van de werkgevers dit niet zo relevant.
Bron: www.managersonline.nl. Met dank aan coach Anita Wesselius.

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Learn how coaching is being used in organizations
LEE HECHT HARRISON surveyed 488 Human Resource professionals to learn how coaching is being used in their organizations. Nine out of ten respondents said that their organization provides coaching, although many had a broad definition of what it means. Companies are increasingly turning to coaching for leadership development, style issues and talent retention, so it makes sense that 55% of respondents said that their organization uses coaching as a one-on-one process intended to maximize management and leadership potential and 54% do so to change behaviors. But a surprising number of respondents indicated that their organization uses coaching for personal/psychological counseling (36%), advice on appearance or attire (13%) or preparation for a major speech or presentation (11%). These conceptions date from the '70s and early '80s when the term "coaching" was a euphemism for helping employees with problems.
1. Why does your organization provide coaching?
70% For leadership development.
64% For skill development or style differences.
40% To retain top talent.
34% As part of management succession planning.
30% To insure success after promotion or with a new hire
18% For pre-termination counseling.
03% Other.
2. In your organization today, to whom is coaching provided?
54% Equally to High-Potential and Other Employees.
26% Mostly High-Potential/Fast-Track Employees.
20% Good Performers to Resolve Issues.
3. From your experience, how effective has coaching been?
57% Worked More Often Than Not.
21% Don't Know/Hard to Measure.
17% Produced Results.
05% Disappointment.
4. How often is the HR department involved in the decision to use an executive coach?
30% Always.
33% Usually.
19% Seldom.
18% Don't Know.
5. In your opinion, why has coaching grown in recent years?
60% Helping people improve is better than replacing them.
54% Good talent is harder to find and retain.
44% Greater emphasis on performance.
37% Need to intervene early with performance problems.
28% It produces behavior changes training can't.
12% Senior executives have less time for mentoring.
03% Other
6. Now that coaching is increasingly being used for high-potential people, do you believe that it is losing its stigma
34% Yes.
38% No.
28% Unsure.
7. Do you think organizations will increasingly use coaching as part of their succession planning
79% Yes.
02% No.
19% Unsure.
37% of the respondents came from organizations with less than 500 employees, 11% with 501-1,000 employees, 22% with 1,001-5,000 employees and 30% with more than 5,000 employees. The majority of respondents represented U.S. companies from a variety of industries.
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Coaching is exploding onto the national and international scene

Coaching management is a hot trend at a growing number of FORTUNE 500 companies, from IBM and Dow Chemical to Marriott International and Glaxo Wellcome. Corporate coaches are in such demand that they can charge from $600 to $2,000 a month for three or four 30- to 60-minute phone conversations. Some charge as much as $400 an hour. So a lot of them are earning far more than psychologists or psychiatrists.

Coaches are everywhere these days. Companies hire them to shore up executives or, in some cases, to ship them out. Division heads hire them as change agents. Workers at all levels of the corporate ladder, fed up with a lack of advice from inside the company, are taking matters into their own hands and enlisting coaches for guidance on how to improve their performance, boost their profits, and make better decisions about everything from personnel to strategy. - TIME Business News

"As a $100 million business second only to the IT industry in its US growth rate, coaching is the latest must-have lifestyle and business accessory - the solution to both workplace under-achievement and premature stress burnout." - Vive, Summer 2000 Vive, Summer 2000

"Call it professional coaching, executive coaching, life coaching, or corporate coaching. Whatever the name, this new phenomenon is one of the hottest services in corporate America today. Some data show that the quality of the relationship between boss and subordinate is a major predictor of intentions to remain. Coaching--which can help managers talk with subordinates about their developmental needs--absolutely affects that relationship positively. And there's a big potential payoff."- says David A. Thomas, Fitzhugh professor of business administration at Harvard Business School. THE BUSINESS JOURNAL April , 2000

At Harvard Business School, Linda Hill, professor of business administration, says - she's inundated with requests to coach. "Coaching is becoming something of a heavy industry. It's amazing," - says Warren Bennis, professor of business administration at the University of Southern California's business school.

"If ever stressed-out corporate America could use a little couch-time, it's now. Trust in big companies is at an all-time low. Baby-boomers have been burned; Gen Xers aren't expecting the Corporation to take care of them. Under the circumstances, employees are much likelier to go outside and get independent advice to help them be better managers" - says Karen Cates, assistant professor of organizational behavior at Northwestern's Kellogg Graduate School of Management.

"What's really driving the boom in coaching, is this, as we move from 30 miles an hour to 70 to 120 to 180...as we go from driving straight down the road to making right turns and left turns to abandoning cars and getting on motorcycles...the whole game changes, and a lot of people are trying to keep up, learn how, not fall off." - says John Kotter, professor of leadership at the Harvard Business School.

Who qualifies as an executive coach? At the moment, just about anybody. "I wonder about the vulgarization of coaching," "I'm concerned about unlicensed people doing this." - says Warren Bennis of USC's business school.

"The demand for Executive Coaches has skyrocketed over the past 5 years.... today’s executive coach (EC) is intended to help leaders and potential leaders across the rocky, wild, and challenging road of organizational growth in today’s dynamic and unstable work environment....As with most emerging professions, the rules and guidelines for how to make executive coaching work have been scanty at best. This gap has been felt by executives seeking help, their organizations, and the scores of people putting up shingles as EC’s. At the same time, a cadre of other types of coaches is trying to catch the coattails of the popularity of executive coaching." - The Society for Industrial and Organizational Psychology - American Psychological Association

“The Xerox Corporation carried out several studies, one of which showed that in the absence of follow-up coaching 87% of the skills change brought about by the program was lost. That’s 87 cents in the skills dollar. However good your skills training in the classroom, unless it’s followed up on the job, most of its effectiveness is lost without follow-up coaching. For example: Most sales people try out the new skills for a few calls, find that they feel awkward and the new method isn’t bringing instant results, so they go back to their old ways.

"We've done lots of research over the past three years, and we've found that leaders who have the best coaching skills have better business results." V.P. of Global Executive & Organizational Development at IBM.

“Coaching is the only cost-effective way to reinforce new behaviors and skills until a learner is through the dangerous results dip. Once through the dip, when the new skills bring results, they will become self-reinforcing." Training and Development Journal.

"Corporations believe that coaching helps keep employees and that the dollar investment in it is far less than the cost of replacing an employee." Fitzhugh professor of Business Administration, Harvard Business School —above two quotes from TIME Magazine (Sept 25, 2000) article about Executive Coaching

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Here's a decent list of coachable life/people situations from Sherri Olsen of Calgary, Alberta. http://www.sherriolsen.com
1. A person who wants more satisfaction in their job; they are either looking for a new career, or seeking ways to make their current one more enjoyable.
2. A person who is really ready for a change; whether it be in attitude, work, or life situation.
3. Someone down on their luck and seeks a way out.
4. A young entrepreneur who has too many ideas, or is starting a business and needs focus and direction.
5. A corporate employee who is struggling with work and life balance.
6. A corporate employee who is struggling to communicate openly and effectively, and as a result takes on too many tasks, and gets caught in a vicious circle of low confidence, and overwhelm.
7. A corporate employee who wants to find their niche/ add their authentic value in a company that doesn’t honor creativity, or values, has big time politics, is always in chaos.
8. A corporate employee who seeks to do a good job, be a member of a team, and has difficulty with someone who strives to ‘out do’ in order to take the credit.
9. A corporate employee who wants to work hard despite lack of clear direction, focus, and corporate goals.
10. An individual who is driven by needs, and wants to have them filled.
11. An individual who is driven by adrenalin, and can’t imagine how to live life without the rush.
12. A person with low confidence but is willing to overcome it, and try new things.
13. A self motivated, high achiever, that sets goals, does one thing a day towards them, and wants a coach to bounce ideas off with, or keep him/her on track.
14. A self motivated person that is so healthily driven that I have difficulty staying a few steps ahead!
15. A work team that wants to become a highly effective work team and is willing to be open and honest and work to get there.
16. A stay at home Mom who desires growth, both personally and professionally, and wants a coach for her own self development.
17. An executive or leader who seeks coaching for business results, and sees the link so is willing to be coached on personal foundation. 4. 18. An executive or leader who seeks coaching for business results, and who is willing to be coached themselves too. They are open minded so that they understand their influence on results, and are willing to take steps necessary to further their own personal foundation as well, as take appropriate steps for business results. I would love to work with someone on the whole idea around Servant Leadership.
19. A person who wants to identify a new career for themselves.
20. A person who needs job search assistance .
21. An entrepreneur that is ready to grow their own business financially, and who wants to discover what success means for them, and what the vision is for the business
22. A fun, inspiring creative person who wants to be coached in certain areas of their life so they can continue to be fun and creative!
23. A person willing to give up self limiting beliefs, behaviours and decisions, and will do the change work after intervention necessary to ensure it sticks.
24. Sales people who want to improve their performance.
25. Coaching on something tangible-results, performance, skills, to get rid of tolerations, clearing up clutter etc, personal foundation work .
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Executive Coaching Yields Return On Investment Of Almost Six Times Its Cost, Says Study

(BUSINESS WIRE)--Jan. 4, 2001 "...what is believed to be the first major study to quantify the business impact of executive coaching. The study included 100 executives, mostly from Fortune 1000 companies, who received coaching...Half of the executives in the study held positions of vice president or higher (including division president, general manager, chief executive officer, chief financial officer, chief information officer, partner, principal, and practice leader). Almost six out of 10 (57%) executives who received coaching were ages 40 to 49, and one-third earned $200,000 or more per year.

The coaching programs that executives participated in were a mix of both change-oriented coaching -- which is aimed at changing certain behaviors or skills -- and growth-oriented coaching -- which is aimed at sharpening performance. The coaching programs typically lasted from six months to one year.
Among the results of the study: The coaching programs delivered an average return on investment of 5.7 times the initial investment in a typical executive coaching assignment -- or a return of more than $100,000 -- according to executives who estimated the monetary value of the results achieved through coaching.
· Among the benefits to companies that provided coaching to executives were improvements in:
Productivity (reported by 53% of executives) Quality (48%) Organizational strength (48%) Customer service (39%) Reducing customer complaints (34%) Retaining executives who received coaching (32%) Cost reductions (23%) Bottom-line profitability (22%)
· Among the benefits to executives who received coaching were improved:
Working relationships with direct reports (reported by 77% of executives) Working relationships with immediate supervisors (71%) Teamwork (67%) Working relationships with peers (63%) Job satisfaction (61%) Conflict reduction (52%) Organizational commitment (44%) Working relationships with clients (37%)..."
* Workforce Trends

(COACHING SURVEY) According to the survey, senior-level managers need to pay more attention to, and focus more closely on, their people skills as companies decrease managerial levels and increase the number of employees each manager manages. The survey found the senior-level executives' top five management behavioral problems — or, problems with how they manage people — are:
Poor communications skills — both written and verbal, which 41% of survey respondents selected as the main top-level management problem in their organizations
Failure to develop subordinates — chosen by 32% of human resource managers
Rigid and inflexible management behavior — 29%
Indecisive and/or nonassertive management behavior — 20%
Not being a team player — 18%
The top five employee relations problems that senior-level executives most need to correct in order to work more effectively with others are:
Poor interpersonal skills, selected by 48% of survey respondents as the No. 1 top-level employee relations problem in their organizations
Disorganization — 31%
Demeaning attitude — 22%
Unpredictability, Arrogance (tie) — 21%
The survey concludes that progressive organizations are increasingly utilizing executive coaches for their managers and enrolling them in interpersonal skills-building courses. These methods have enhanced both the executive performance and team effectiveness of the organizations. - Manchester Executive Coaching Survey
Some Executive Coaching Facts and Figures ...in the US

1) Executive/Business Coaches charge by the hour, by the month or by the project. Expect to pay the equivalent of a management consultant's fee. Rates run $150 to $375 per hour.
2) Most people who hire executive coaches are professional people whose average age is 41 and who have college or advanced degrees.
3) According to the ICF, clients report the following outcomes as a result of working with a coach:
• Self-awareness 67.6%
• Setting better goals 62.4%
• More balanced life 60.5%
• Lower stress levels 57.1%
The ICF currently estimates that 15,000 people call themselves business coaches in the United States.
"Between 25 percent and 40 percent of Fortune 500 companies use executive coaches" - according to a recent survey by The Hay Group, an international human resources consultancy with a $10 million coaching practice.
"The leaders of organizations such as Alcoa, American Red Cross, AT&T, Ford, Northwestern Mutual Life, 3M, UPS, American Standard, the federal governments of the United States and Canada are convinced that coaching works to develop people and increase productivity." - Consulting to Management (Sept.2001)
IBM have hired 30 organizational psychologists to coach 300 top managers. It credits them with "creating a climate where everyone in the organization feels empowered and capable and committed," says Tanya Clemons, the IBM vice president overseeing executive development. "We can already see the results."
Motorola say they expect to spend "in the low millions" this year on executive coaching for their best middle managers.
Unilever, the Anglo-Dutch conglomerate, has thirty coaches working in Europe, Asia, Latin America and Africa with 250 top managers.
Eastman Kodak's Charles Barrentine states "It boils down to caring." He oversees 4,000 employees and finds coaching "invaluable. It points out things people would not notice themselves and plays a big role in shaping behavior."
Abbott Laboratories Tony Latham, divisional V.P. for executive sourcing and development for World Wide sees executive coaching as a way to help valued employees evolve in a swiftly changing business environment and is starting up an in-house coaching program. "It's basic human nature," he says.
"..business coaching, a trend that's exploding among small businesses and entrepreneurs nationwide. It's estimated that up to 20% of American small businesses are using them, up from 4% just four years ago."- Chicago Business
"People, rather than companies, do hire their own coaches -- some of whom charge as little as $50 an hour for phone or e-mail consultations. Companies pay up to $100,000 for yearlong engagements with CEOs, or $5,000 to $15,000 for a three-month engagement with senior managers." -May 28, 2001. The Associated Press
"Fees range dramatically. Business coaches can range from $150 to $1000 per hour, with $300 to $500 per hour being the more common range. Personal coaches rates are typically much less, with $75 to $100 per hour being usual."
-HR.com

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Analysis of the 1999 Survey on Coaching in Corporate America

In the fall of 1999, the International Coach Federation and Linkage, Inc. surveyed 4000+ corporations on their involvement in corporate coaching. Here are the conclusions:
Most companies agree that the definition of corporate coaching is: an organization has hired a coach to work with people, whether individuals or teams, to facilitate shifts within the context of the organization's culture to achieve extraordinary results.
Companies that use internal coaches see it as a way to leverage HR and a way to reach all employees, because internal coaches know the company culture. Also, to share in-house expertise, to train managers in coaching skills. Many cited that it is more practical and cost-effective.
Companies that use external coaches use them for executive ranks. Reasons they gave for a preference for external coaches include: confidentiality, because internal consultants are devalued, they can train managers to coach, too busy internally to coach internally, and there is greater boundary clarification.
Both internal and external coaches are used as a perk for top performers.
There is no one model for coaching and coach training is inconsistently delivered.
What's not working with coaching: companies by and large don't know how to deliver or how to measure the effectiveness of coaching.
What is working with coaching: there is improved performance for individuals.
Companies tried to define core competencies for coaches, with many different responses.
Corporations are just beginning to require certification for their coaches. Many respondents stated that they thought certification was important.
To a large extent respondents see coaching as a form of consulting and/or training for performance or competency improvement. The use of coaching and more recent models is seen as an ongoing tool for leadership development, change, etc.
The primary benefits of coaching are (in this order): improved individual performance, bottom line results including profit, client service and competitiveness, development of people for the next level: confidence raising, skills and self empowerment, goal achievement, relationship improvements, and retention.
Respondents' greatest challenges in regards to coaching were getting enterprise-wide buy-in, executive buy-in and modeling; impatience on part of upper management with time investment required for coaching to really work; having credible, expert resources for coaches that are aligned with company values.
In Corporate America, there is no consensus of what coaching is but there is a strong interest in learning more about it.
There is no standardization of coaching amongst corporations yet. No one stands out as the guru or glowing example for everyone to follow yet.
Respondents agree on what is needed for standardization - a clear definition of corporate coaching, a list of competencies for corporate coaches, a way to locate corporate coaches, a way to measure the effectiveness of corporate coaches, and a formal process to certify corporate coaches.
There is a desire for objective, documented evidence of coaching success. Survey analysis by Benchmarking Subcommittee of the International Coach Federation's Corporate Coaching Committee: Jane Creswell, Cynder Niemela, Linda Hall and Cheryl Weir.

FOR IMMEDIATE RELEASE
NOV. 22, 1999 CONTACT:
Dan Martinage, ICF Executive Director, 1-888-423-3131 or 202-712-9039, dmartinage@bostromdc.com

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Seminal Survey Shows Corporate America's Interest in Coaching is Greater than Ever

International Coach Federation developing Certified Corporate Coach credential in response

WASHINGTON, DC, NOV. 22, 1999 - More and more, corporations across the U.S. are hiring coaches as a perk for their top performers - the investment returns improved performance for the individual and higher profits and a competitive edge for the company. That's what companies reported in a survey of 4000+ corporations this fall by the International Coach Federation and Linkage, Inc. who were asked about their interest and involvement in corporate coaching.

"We were happy to see that the respondents know intrinsically that coaching is a tremendous value to a corporate culture and produces results," said Jane Creswell, Chair of the Benchmarking Subcommittee of the ICF's Corporate Coaching Committee, which analyzed the survey results.

The survey revealed that the primary benefits of corporate coaching are improved individual performance, bottom line results (including profit), client service and competitiveness and development of people for the next level - confidence raising, skills and self empowerment, goal achievement, relationship improvements and retention. "Coaching helps retain the top performers by showing them how appreciated they are," says Creswell. "It also sends the message that they have earned the privilege of special attention in developing to their highest potential." Companies use both internal and external coaches as a perk for top performers. Those that prefer internal coaches see it as a way to leverage human resources and reach everyone in the company, since internal coaches know the company culture. Internal coaches, considered more practical and cost-effective by their employers, are prized for their ability to share in-house expertise and train managers in coaching skills.

The survey indicated that companies who hire external coaches tend to use them for executive ranks, who perceive the outside coaches as providing an extra level of confidentiality. Some companies held that their organizations were too busy to develop internal coaching or that internal coaches would just be devalued. Respondents' said their greatest challenges to developing corporate coaching programs are getting enterprise-wide buy-in, executive buy-in and modeling. Impatience on the part of upper management for the time investment required for coaching to make an impact was another significant roadblock. Some respondents acknowledged that they don't yet know how to deliver corporate coaching confidently or how to measure its effectiveness.

The International Coach Federation, the largest professional association worldwide of business and personal coaches based in Washington, DC, has examined the survey results to determine appropriate strategies for responding to the rapidly growing trend. "While the corporate population is very clearly interested in learning more about coaching - and believes it is and will be a positive influence in the corporate world - many of them do not yet understand the current paradigm of corporate coaching very well," says Cynder Niemela, a member of the Benchmarking Subcommittee. "We need to begin by educating people on what corporate coaching is and what it isn't."

As the ultimate goal in its efforts to establish greater clarity and consistency around corporate coaching, the ICF is in the process of developing a Certified Corporate Coach credential, which should be available by mid-2000. "The very things that respondents said they are wanting - standardization, a formal process to certify corporate coaches and success stories - are exactly what the ICF is working very diligently to provide," said Creswell. "The ICF is committed to ensuring the integrity of the industry through our credentialing programs, and to educating the corporate marketplace on the effectiveness, both in time and results, that coaching provides," says Marcia Reynolds, ICF President. "We're pleased to finally have tangible evidence of the power of coaching. With the increasing time pressures, constant change, and heightened complexity in the workplace, we expect coaching's status to rapidly escalate from being a 'perk' to a necessary and cost-effective tool for developin g leaders."

The ICF, which has 2,300 members in 137 chapters in over 20 countries, offers a free Coach Referral Service via its website (www.coachfederation.org) or by calling 888-BE-MY-COACH.

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